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Donghua University (DHU), founded in 1951 and located in the vibrant city of Shanghai, is recognized as one of China’s key institutions for higher education. Originally established as China Textile University, DHU has gained a strong reputation for its specialized disciplines, particularly in Fashion Design, Textile Engineering, and International Trade, attracting a diverse international student body from over 100 countries. The Bachelor’s in Marketing at DHU offers students a thorough understanding of marketing principles applicable in today’s dynamic business environment. Through a blend of theoretical knowledge and practical application, this four-year program equips students with essential skills in areas such as market research, consumer behavior, and digital marketing strategies, preparing them for successful careers in various marketing roles across industries. This program stands out for its comprehensive curriculum that emphasizes real-world applications, enabling graduates to effectively navigate and contribute to the ever-evolving marketing landscape.
Program overview comes from the imported source page, last updated Dec 11, 2025.
These fields come from the recovered program detail data and should be checked against the latest university notice before submission.
Check fit, language documents, cost, and deadline in one place before shortlisting this program.
Best for students whose academic background aligns with Business & Management and who are targeting a Bachelor's pathway.
View similar programsEnglish programs usually require matching language proof plus passport, transcripts, diploma, statement, and recommendation letters.
Application guideReference tuition is about $6,944 per year. Confirm scholarship quota and award amount by intake year.
Scholarship guideこのプログラム、出願手続き、学費、学習オプションに関する主な質問です。
International students can apply through HanQiao's guided platform. You'll typically need academic transcripts, English proficiency scores (IELTS/TOEFL), a passport copy, and a personal statement. HanQiao advisors guide you through each step.
Annual tuition is approximately $6,944 USD (¥50,000 RMB). Fees may vary by enrollment year. Scholarships can significantly reduce or fully cover tuition.
Yes. International students may apply for the CSC (China Scholarship Council) scholarship, provincial government scholarships, and Donghua University-specific awards. Coverage varies — HanQiao helps identify the best options for your profile.
This program is taught entirely in English. No Chinese language proficiency is required for admission.
Absolutely. HanQiao provides end-to-end application support — university matching, document preparation, application submission, scholarship guidance, and visa assistance. Start with a free AI Assessment to check your fit.