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Zhengzhou University (ZZU), founded in 1956 and located in Zhengzhou, China, is a comprehensive institution known for its diverse academic offerings across 12 fields of study, including science, engineering, and medicine. As the only university in Henan included in Project 211, ZZU emphasizes a people-oriented approach and has established a robust international presence, hosting over 1,300 international students from 60 countries. The Bachelor’s in Marketing is a four-year program taught in Chinese that equips students with essential marketing skills and knowledge applicable in various business contexts. Students will explore key areas such as consumer behavior, marketing strategies, and digital marketing, preparing them for successful careers in marketing management, sales, and brand development. This program stands out for its integration of practical training and theoretical learning, fostering a comprehensive understanding of the marketing landscape in China and beyond.
Program overview comes from the imported source page, last updated Feb 1, 2025.
These fields come from the recovered program detail data and should be checked against the latest university notice before submission.
Check fit, language documents, cost, and deadline in one place before shortlisting this program.
Best for students whose academic background aligns with Business & Management and who are targeting a Bachelor's pathway.
View similar programsChinese programs usually require matching language proof plus passport, transcripts, diploma, statement, and recommendation letters.
Application guideReference tuition is about $2,500 per year. Confirm scholarship quota and award amount by intake year.
Scholarship guideОсновные вопросы о программе, подаче заявки, стоимости и вариантах обучения.
International students can apply through HanQiao's guided platform. You'll typically need academic transcripts, language certificates (HSK for Chinese-taught or IELTS/TOEFL for English-taught), a passport copy, and a personal statement. HanQiao advisors guide you through each step.
Annual tuition is approximately $2,500 USD (¥18,000 RMB). Fees may vary by enrollment year. Scholarships can significantly reduce or fully cover tuition.
Yes. International students may apply for the CSC (China Scholarship Council) scholarship, provincial government scholarships, and Zhengzhou University-specific awards. Coverage varies — HanQiao helps identify the best options for your profile.
This program is taught in Chinese. International students typically need HSK 4 or above. Some programs offer pre-enrollment Chinese language courses.
Absolutely. HanQiao provides end-to-end application support — university matching, document preparation, application submission, scholarship guidance, and visa assistance. Start with a free AI Assessment to check your fit.