Joint Degree Program in High-end Brand Management (BBA + HEBM)

Programme Overview:

Concentrates on strategic brand management adapted to the particularities of the high-end and creative industries.

The MSc in High-end Brand Management (HEBM) Program is intended for potential top-level managers capable of assuming leading positions in international high-end companies. It is designed to grow a new generation of leading marketing and branding specialists, who are sensitive to the special requirements of the high-end industry and who acquired the strategic and analytical skills to successfully guide companies in the high-end cultural & creative industries, especially European/Western high-end brands with operations in China as well as Chinese high-end brands.

They are focusing on educating digital-savvy professionals, who are able to use in their daily job the most cutting-edge, innovative tools of digital marketing, social networking, and E-Commerce.