IMPORTANT NOTE: Students with Chinese nationality can not apply to XJTLU as foreign students, even if they were born outside China. Students with Chinese nationality need to pass the National College Entrance Examination (NCEE), also known as Gaokao, in order to get into a university in China.
Overview
Television production and online entertainment industries are expanding globally. With more and more channels and online platforms emerging, audiences always expect new content. BA TV Production aims to develop students’ skills and knowledge in programme planning and production. It also strengthens their understanding of social media and the fields of short videos and AI-based workflows while providing a solid foundation in research theory within TV entertainment, short video production, social media, and communication.
The programme covers theoretical knowledge of productions and communications theory, encompassing various genres, including reality shows, variety shows, game shows, magazine programmes, documentaries, promotional videos, micro-series, and livestreaming. Students learn to produce shows filmed on location and in the School of Film and TV Arts’ advanced TV studio. The programme equips students with professional skills, knowledge, and cutting-edge industry technology to help them achieve their career goals. Many of the modules incorporate AI and teach emerging techniques in using AI for production, research, and studies.
BA TV Production is an industry-focused programme that actively involves students in programme planning, pre-production, shooting, development, publicity, directing, and post-production of a range of shows. Throughout your studies, you will learn the skills necessary for entertainment programme production and short video production. Additionally, you will gain knowledge about various platforms, including television, the internet, social media, livestreaming, and more.
Why should I study BA TV Production at XJTLU?
In the BA TV Production programme, you will:
harness the power of AI in the production flow;
engage with industry professionals in our wide industry partnership network;
produce trending productions like micro-series, multicamera livestreaming, social media, short videos, and promotional videos;
use state-of-the-art facilities, including a multicamera television studio, film studio, high-end edit suites, sound recording studio, dubbing and grading studio, and a 180-seat cinema;
learn more about television and online entertainment, and critically analyse your work and that of others within a creative context, where analysis and practice go hand-in-hand as you develop new content;
follow industry best practices throughout the entire project lifecycle, from ideation to commission, marketing, and distribution;
learn more about media trends and incorporate them into short videos, social media, and content creation; and
learn from award-winning international staff and industry guest speakers, including experienced producers, directors, and scholars.
