Beijing Institute of Technology is one of the earliest universities in China to offer an undergraduate major in marketing. It began enrolling students in 1994. Relying on the excellent educational resources of Beijing Institute of Technology and the School of Management and Economics, combined with the development characteristics of the marketing major, a multi-module, interdisciplinary, and multi-level cascade course education and training system with a reasonable structure has been formed. Thematic discussions, Teaching methods such as simulation planning and design are used to train students to have strong strategic planning, marketing management and value innovation based on a complete knowledge structure of marketing disciplines, comprehensive management and engineering theoretical foundations, broad international vision and thinking patterns. Ability.
